We walk with you

to find the extraordinary.

We walk with you

to find the extraordinary.

Overview

yatte & gemba

is a boutique micro-consulting and training firm that focuses on strategy and transformation.

Strategy is demanding, and in recent times, that demand has  accelerated.

We step in to help clients search for strategic excellence as they navigate through volatility, uncertainty, and complexity.

The company offers a unique 3rd-axis view to clients. It was founded by former CEOs who have had their hands soiled and know what it takes to craft and deliver strategy.

We look at challenges through the lens of employees, clients, and customers to help you realize your objectives. In other words, our approach dwells on rolling up our sleeves to be where  strategy meets execution and where execution, in turn, meets expectations.

Our interventions include strategic consulting, training, temporary CX services, and talks.

Explore

CONSULTATION

We are pioneers in the field  of microconsulting in the region.

We offer a wide array of services ranging from heuristics and diagnostics to strategic perspective and advice, and from bursts of subject matter consultation to broader strategic management

TRAINING

We  focus entirely and exclusively on Executive Presence. Scholars and practicing CXOs alike believe that Executive Presence will be, arguably, the most critical determinant of your success at work.  Our groundbreaking Executive Presence Mastery Course will teach you to build meaningful influence with your skills and knowledge through insightful workshops

CXO SERVICES

Currently, we offer CMO, CTO, and CEO/CCO services.

This is a growing trend that more and more companies are embracing.  We can have CXOs on short-term contracts to help you lead projects or plug in transitions. This innovative way of working will offer you both flexibility and cost efficiency.

ABOUT US

FOUNDER

Ash Rajgopal

Ash is the former CEO of Suntory Health for Asia Pacific, where he was also a part of the Asia board. Prior to Suntory, he was with L’Oréal.

There he held different positions including that of Managing Director Malaysia , General Manager of Indonesia and Chief Marketing Officer of India.

He has also been the Chief Operating officer of the Valiram Group, where he ran Southeast Asia and Australia.Ash holds an MBA from INSEAD, France and a Certifcate on “Executive Presence” from Wharton.

He  has lived in Mumbai, Paris, Dubai, Jakarta, Singapore & Bangkok. He currently lives in Kuala Lumpur.

Our
PHILOSOPHY

Yatte and Gemba are Japanese terms we love ! They form the bedrock of our approach to client servicing.

Yatte is “to give (your best)” and
Gemba is “the place where the action is”.

At every step, we remind ourselves that it is not enough to give our best to meet a client’s challenge; The challenge needs to be met where the action is.

In other words , when  posed with our clients’ challenges, we look for solutions amongst employees, shoppers, influencers and consumers!